How can we bring an event to the next level and raise its profile? By creating a bespoke typeface and visuals that appeal as fun, exciting, ambitious and energetic. The core idea for the visuals is 'Let the speed guide you'.
Event Branding, Print, Digital
Logic Blocks Typeface
A game was created to ease the process of making your own soapbox racer and in a way used as a tool to encourage people to reach out and use their craft and creativity with a bit of guidance.